Founders & independents

Checks any generated artifact against brand guidelines, terminology lists, and the claims register; returns line-level findings; auto-corrects mechanical issues and escalates judgement calls.

Moves: Off-brand artifacts reaching publication

New-business setup companion — jurisdiction checklists (informational, not legal or tax advice), brand basics, online presence, first CRM, first campaign, and a 30-60-90 plan.

Moves: Time to operating

Turns delivered engagements into public case studies and internal proof points. No named client, logo, or metric is published without a recorded approval, and margin data never enters the public render.

Moves: Approved case studies published

Keyword and topic research, content briefs, long-form drafts in brand voice, on-page SEO and schema, internal linking, originality and citation checks, and stale-content refresh. Publishing requires approval.

Moves: Organic sessions from MYAM-produced content

Builds campaign plans, audience segments, nurture sequences, paid-media briefs, and a transparent lead-scoring model, with a measurement plan and funnel reporting. Launch and spend always require approval.

Moves: MQL→SQL conversion

Matches a verified profile to postings, drafts tailored proposals grounded only in real experience, and tracks applications and follow-ups. Never invents experience, credentials, or clients.

Moves: Application response rate

Finds under-served, well-paying niches for a freelancer's skill set using demand-vs-supply signals, dated rate benchmarks, and competition density, and recommends positioning. No earnings promises.

Moves: Niches actioned

Audits how the brand appears inside AI answer engines across a commercial prompt set, diagnoses causes, produces machine-consumable reference content, and tracks answer share. Ethical optimisation only — never manipulates a third-party system.

Moves: Answer-engine share of voice

Data-quality scanning, dedupe proposals with match evidence, attribution reporting with the model always named, dashboards, and anomaly alerts with cause hypotheses. Never silently mutates source data.

Moves: Marketing data-quality score

Produces positioning, messaging houses with evidenced proof points, per-persona messaging, sourced battlecards, launch plans, and enablement one-pagers.

Moves: Positioning-asset acceptance

Territory lead campaigns — farm-area analysis, dated market snapshot, multi-channel nurture drafts, open-house follow-up, and CRM sync. Fair-housing compliance is a hard gate; DNC and solicitation rules enforced.

Moves: Lead response time

Plans and runs multi-channel social campaigns — calendar, per-channel adaptation, brand check, scheduling, engagement monitoring, and performance reporting. Publishing requires approval.

Moves: Publishing cadence held

Stands up a new business's online presence end-to-end — IA and page content, SEO foundation, analytics event taxonomy, CRM configuration, Customer-360 mapping, launch campaign, and a go-live checklist including accessibility and privacy.

Moves: Time to a live site with analytics and CRM wired